8 Reasons Every Company Is Now a Tech Company

Whether you sell shoes or run an accounting firm, you need to use technology in some way to operate. Today's businesses no longer just sell their own goods and services; they must also master various types of digital tools.

These include software, payment systems, computers, Wi-Fi networks, mobile devices, and more. Businesses also need to protect their devices and networks. If this technology fails, it could have a significant impact on the business.

98% of businesses surveyed say that a single hour of IT downtime costs more than $100,000. Dependence on technology means every business is now a technology company. For IT resilience, explore high availability and IT succession planning.

This is the case no matter what products you sell or services you provide. Let's discuss why exactly this is the case across the world today.

What makes technology the root of every business?

1. Technology is a critical part of business

Even farmers use technology to check commodity prices, sell livestock, and keep their books. Most businesses couldn't function without their software or databases filled with important information.

IT downtime is so devastating for this very reason. Remember the Colonial Pipeline hack ? The company had to shut down operations for several days due to a ransomware attack. This caused gas shortages across the eastern United States. Learn about preparing for cyberattacks.

2. Customer expectations have changed

Customers expect businesses to have a website, accept digital payments, and respond quickly to online inquiries. If you don't meet these expectations, you risk losing customers to competitors who do.

3. Data drives decision-making

Modern businesses rely on data to make informed decisions. From sales analytics to customer behavior patterns, technology provides the insights needed to stay competitive.

4. Remote work is now standard

The pandemic accelerated the shift to remote work, and many businesses continue to operate with distributed teams. This requires robust technology infrastructure to support collaboration and productivity. See how CIOs can facilitate a hybrid workplace.

5. Cybersecurity is essential

With increased reliance on technology comes increased risk. Cyberattacks are more common and sophisticated than ever. Every business needs to protect its digital assets. Review essential security practices and endpoint protection.

6. Automation improves efficiency

Technology enables automation of repetitive tasks, freeing up employees to focus on higher-value work. This improves efficiency and reduces operational costs.

7. Digital marketing is crucial

Traditional marketing methods are no longer enough. Businesses need to leverage digital marketing tools and platforms to reach their target audience effectively.

8. Technology enables innovation

From AI to IoT, emerging technologies are creating new opportunities for businesses to innovate and differentiate themselves in the market.

What this means for your business

Being a technology company doesn't mean you need to develop software or sell tech products. It means recognizing that technology is fundamental to your operations and treating it as a strategic priority.

This includes:

• Investing in the right technology infrastructure
• Ensuring your team has the skills to use technology effectively
• Protecting your digital assets with robust cybersecurity
• Staying current with technological trends and innovations
• Working with IT professionals to optimize your technology strategy

For strategic planning, review the IT master plan.

Need help managing your technology?

Every business is now a technology company, but that doesn't mean you need to manage it all yourself. Contact us to learn how we can help you leverage technology to achieve your business goals. Learn how to choose the right managed IT service provider.

About Nexxo

Nexxo Computer Solutions specializes in providing IT and technology services to Quebec businesses. Its mission is to offer Quebec companies IT services tailored to their needs. Acting as an external IT department, it handles all of a company's IT tasks, allowing it to focus on its business activities. It achieves this by collaborating closely with its clients and putting their interests at the center of its concerns.